How to Promote Yourself as an Expert in Your Field
Starting a small business and watching it grow is exciting. You know you have achieved success the day you move your small business out of your home and into private office space. Once you get comfortable in your new shared office space, how do you make sure your business continues to grow?
Marketing is an expansive field, filled with theories, plans, and ideas to help businesses grow. One tried-and-true method for improving your business’s reputation — and your bottom line — is establishing yourself as an expert in your field.
Tips for How to Position Yourself as an Expert
Don’t be shy about tooting your own horn. That’s what marketing is about. You have to be convinced you’re the best — and you have to convince others of it too. How?
Write blogs.This is the easiest suggestion because you can do it yourself and post them right on your own website. Write about topics for which you often get calls from customers.
Make podcasts.These are a little like blogs, but instead of reading your words, potential clients will listen to them. Making a podcast is like performing, so it’s a good idea to rehearse a bit first. Plan your topic, determine who your audience is, then write out what you want to discuss. Don’t write it like a speech you would read, though, because that will sound boring to listeners. Make notes and speak extemporaneously. You can edit your podcast after you record it to take out any pauses or spots in which you stumbled over words.
If you’ve never recorded a podcast, watch a tutorial for pointers. You can even learn how to add sound effects and background music.
Make speeches.This one is a little more work. The best way to get invited to speak for a group is to join associations and organizations in your field. Get to know the members; maybe run for a leadership position.
The more you’re out and about talking about your business, the more people will think of you first when they think of your particular field.
Write op-eds or articles.Your success in getting published may be tied to the type of industry you’re in, but this could be an option.
Op-eds are generally related to a current news event, so keep up with what’s going on in your area, and when it relates to your business, submit an op-ed. For instance, if your local city council is voting on a rule or regulation that would affect small businesses, write in to your local newspaper and give a synopsis of the pros and cons of the decision and your opinion about how they should vote.
You can also try to write an article for an association publication, newsletter, or another periodical. When you get published, put links on your website.
Maintain a professional appearance.This isn’t just how you look personally; it’s also how your business looks. How your business looks is dependent upon your business address.
If you rent office space in a run-down part of town, this will reflect on your company. Potential clients will think you aren’t doing well, and they won’t want to use you.
That being said, lease terms for commercial space can be long. That’s why renting flexible private office space in a shared space is so much more affordable than signing a long-term lease.
You can rent temporary office space for a year, a month, a week, a day or even an hour. You don’t have to commit to using the space for any longer than you need.
Shared office space saves you money because you are only renting the space you are using. Plus, all the office supplies, equipment, and furniture are included. No investment on your part is needed.
Contact Premier Workspaces today to learn more about how renting private office space can save you money, boost your image among your clients and colleagues, and help you put your right foot forward as an expert in your field.